The extent to which a job satisfies these four drives accounts for a large portion of how much an individual is motivated in their work. Protect against external threats and promote justice. Satisfy our curiosity and master the world around us. Form connections with individuals and groups. Obtain scarce goods, including intangibles such as social status. These four drives-the “ABCD” of human motivation-are: Research by Harvard Business School Dean Nitin Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are the product of our common evolutionary heritage. On the positive side of the spectrum, CEOs report that their teams are eager to be motivated, to find meaning at work during this crisis. Because we are now closed and have no revenue, we asked senior staff to take a 50% pay reduction until we reopen. “How to keep executives motivated who were asked to take a 50% salary reduction.Many in our industry laid off their employees, we did not.” We plan on bringing them all back as soon as we are allowed to reopen, but for now they have no income from the company. They still receive benefits but no wages. “How to motivate a team that has been furloughed? With our operations totally shut down by the government, we had to furlough 90% of our team.I believe this will be a marathon, not a sprint, and I will need help for the next many months to keep theirs and others’ spirits high so we can keep them for when we recover.” ![]() We have reduced the expectation of results but they still feel like they are losing every day. At the moment our sales force has to work twice as hard for a quarter of the results. ![]()
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